What we do?
Aion Bank is a fully regulated European bank and credit institution, combining Vodeno’s cutting-edge, private blockchain-based platform with its ECB banking license, strong balance sheet, and deep regulatory expertise. Our mission is to provide a comprehensive suite of embedded banking solutions, enabling businesses to seamlessly integrate financial services into their offerings.
As part of the UniCredit Group, Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group. Aion Bank and Vodeno's existing Banking-as-a-Service (BaaS) offering across key European markets, including Germany and Poland, will see the bank embed its services - ranging from account access and deposits to lending, payments and loyalty programs - directly into non-banking digital platforms, facilitating seamless customer experiences.
At Aion Bank, our biggest strength is our people—a team of highly intelligent, creative, and ambitious professionals who thrive in a fast-paced, innovative environment. We believe in delivering results while fostering a culture of passion and collaboration.
We are currently looking for a Head of Marketing ready to join our adventure, share our ambition and help shape the future of digital banking.
What you will be doing?
Head of Marketing is a pivotal leadership role responsible for defining, leading, and executing Aion Bank's overall marketing strategy to drive brand awareness, customer acquisition, engagement, and retention across all segments and channels. The Head of Marketing will be instrumental in shaping the bank's market presence, ensuring brand consistency, and leveraging data-driven insights to achieve ambitious growth targets. This role requires a visionary leader with a deep understanding of the digital financial landscape, a passion for innovation, and a proven track record of building and leading high-performing marketing teams.
Key Responsibilities:
Marketing Strategy & Leadership:
Develop and implement a cohesive marketing strategy aligned with company objectives.
Lead the marketing team across brand, content, product marketing, digital, and communications.
Partner with Sales, Product, and Customer Success to align go-to-market strategies across all solution offerings and geographies.
Monitor market trends, customer insights, and competitive intelligence to inform strategy.
Brand Management & Communication:
Oversee brand positioning, messaging, and identity across all touchpoints.
Lead PR, media relations, and corporate communications initiatives.
Ensure the development of high-quality digital marketing assets, respecting the design system and branding guidelines, and oversee their consistent application across the bank.
Digital Marketing & Growth:
Provide strategic direction for the development of digital marketing infrastructure and tools needed for operating various digital marketing channels: Google network, social networks, programmatic buying, direct display, affiliations, comparison sites, influencers, and digital out-of-home campaigns.
Data Analytics & Market Intelligence:
Use data-driven approaches to measure and report on marketing effectiveness and ROI.
Drive proficiency in data-driven decision-making, including KPIs, ROI analysis, and customer analytics.
Team Development:
Hire, develop, and mentor a high-performing marketing team.
Foster a culture of innovation, accountability, and collaboration.
What we offer
You will get an opportunity to work in an innovative, digital bank applying state of the art approaches and technologies.
You will be provided an Individual Development Budget, dedicated to enhancing your professional skills.
You and your closest family will be covered with VIP-level private medical care which includes dental treatment and a hospitalisation package.
We care for our colleagues’ well being, therefore we cover psychological consultations if you ever feel you need such support.
Aion bank account without fee.
We co-sponsor your Multisport card and cover 50% of its cost.
You will work on computer equipment that delivers the best user experience — Apple MacBook.
Our office in Warsaw offers healthy snacks throughout the day.
Our process
We keep our recruiting process simple.
Step 1: Talk with one of our Recruiters about your to date experiences and ambitions
Step 2: Meet with your future Team Manager to deep dive on the role specifics and our work environment
Our note to you
Diverse teams really are the best teams. Research shows that some candidates may hesitate to apply for a job unless they meet every requirement. If you are excited about working with us, we encourage you to apply - even if you're not 100% sure. We are interested in getting to know you and learning about what you bring to the table.
Please note that we may close a job posting early if we receive a large number of exceptional applications.
Good luck!
